Lengthy-standing outside attire firm Columbia Sportswear is stepping into craft beer collaboration, dropping a brand new brew in partnership with Oregon-based Breakside Brewery for the Tremendous Bowl this Sunday.
The lager, dubbed Nature Calls, isn’t a typical gameday beer, although, because it’s brewed with a particular ingredient—American black bear scat.
It’s a part of an promoting gimmick, certain, so Columbia can have just a little enjoyable with a Tremendous Bowl marketing campaign and create “The Huge Recreation’s Sh*ttiest Beer Advert.” However in accordance with the brewers at Breakside, the beer is legit—100-percent secure to devour with a little bit of honey and huckleberry within the taste profile.
“When Columbia got here to us with the thought to make use of bear poop, we thought they had been joking,” Scott Lawrence, the founding father of Breakside Brewery, said in a press launch. “Seems, they weren’t—and now we’ve bought the wildest beer in America and perhaps the world. It’s loopy, it’s enjoyable and actually…it tastes nice.”
Columbia will probably be pouring Nature Calls on the firm’s sales space at The Gamers Tailgate, exterior Levi’s Stadium, earlier than the Seahawks play the Patriots on Sunday. When you gained’t be anyplace close to the sport, you possibly can strive the beer at one in every of Breakside’s many places in Oregon. Learn extra concerning the feces-fused brewski right here.
