Saturday, October 18, 2025

Guam Guests Bureau Pursues New Markets with Profitable Malaysian Familiarization Tour


The Guam Guests Bureau (GVB) has introduced that it’ll proceed to actively pursue new markets for tourism into Guam as its major supply market international locations, Japan and Korea, proceed to recuperate. 

One among its goal markets is Malaysia, which has a inhabitants of over 34 million and is listed within the Guam-CNMI Visa Waiver Program (VWP), permitting for visa-free entry into Guam.

As a direct results of its ongoing efforts to advertise Guam in Malaysia and its robust partnership with Philippine Airways (PAL),  GVB has accomplished a profitable familiarization (FAM) tour for a delegation of Malaysian journey and tour brokers.  The go to aimed to showcase Guam’s various choices and strengthen its attraction as a handy and accessible premier trip vacation spot. 

From June 25 to June 28, a complete of 24 journey brokers, 14 media representatives, and three representatives from Philippine Airways (PAL) Headquarters have been on island for the FAM tour and a subsequent commerce occasion.  

The great FAM tour offered brokers with an immersive expertise of Guam’s distinctive points of interest, encompassing numerous island tour websites, thrilling adventures, and wealthy cultural actions. The purpose was to equip the brokers with firsthand information and insights into what Guam has to supply, enabling them to successfully promote the island to Malaysian residents looking for various and thrilling trip locations.

“The success of this FAM tour marks a major step ahead in GVB’s technique to increase its attain in new markets and reinforce Guam’s place as a top-tier vacation spot for worldwide vacationers,” stated GVB President & CEO Régine Biscoe Lee.

The Malaysia FAM Tour is the second tour hosted by GVB after the pandemic.  Extra promotions will be anticipated to additional develop the Malaysian market and discussions for direct flights to Guam are underway. 

The GVB extends its honest gratitude to all of the companions who contributed to the success of this FAM tour by way of their complimentary stays and excursions:

  • Hilton Guam Resort & Spa
  • The Guam Museum
  • Valley of the Latte
  • Fish Eye Marine Park

A Enterprise-to-Enterprise (B2B) occasion was held on Friday, June 27, on the Guam Museum, offering a worthwhile platform for native trade companions to attach with the Malaysian delegation. The GVB acknowledges the participation of the next Guam trade companions within the B2B occasion:

  • Micronesia Mall
  • DonDon Donki, The Village of Donki
  • Lotte Responsibility Free Guam, LLC
  • Sentry Hospitality (Wyndham Backyard Guam / Guam Plaza Lodge)
  • Hilton Guam Resort & Spa
  • Days Inn
  • Lodge Nikko Guam
  • LeoPalace Resort Guam
  • The Tsubaki Tower
  • Stroll Guam
  • Fish Eye Marine Park
  • Baldyga Group
  • Docomo Pacific
  • The Manor

Particular thanks are additionally prolonged to the next companions for his or her invaluable help:

Nautech, Division of Chamorro Affairs, and I Sengsong Chamorro (Chamorro Village), The Muslim Affiliation of Guam, and Guam’s Halal-friendly eating places:  Habibi’s Mediterranean, Island Falafel, Pomika Gross sales, Panda Specific, Benkay Japanese Restaurant at Lodge Nikko.

Malaysia Guam FAM Tour participants enjoy a welcome lunch at Halal-friendly Habibi's Restaurant in Tumon.
Malaysia Guam FAM Tour individuals get pleasure from a welcome lunch at Halal-friendly Habibi’s Restaurant in Tumon.
guam 3 Malaysia Guam FAM Tour at Two Lovers Point in Tumon Guam | eTurboNews | eTN
Malaysia Guam FAM Tour at Two Lovers Level in Tumon, Guam.
guam 4 Over 40 travel agents media airline representatives toured the Guam Museum to learn about Guams history CHamoru culture and cuisine on Friday June 27th | eTurboNews | eTN
Over 40 journey brokers, media, airline representatives toured the Guam Museum to study Guam’s historical past, CHamoru tradition, and delicacies on Friday, June twenty seventh.

SEEN IN MAIN IMAGE:  Contributors of the Malaysia Guam FAM Tour on the Karera present on the Sandcastle Guam.



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