Saturday, October 18, 2025

Intrepid’s new Ladies’s Expedition is exploring Saudi Arabia via a distinct lens 


Peek behind the scenes of Intrepid’s newest journey with the ladies who made all of it occur. They share how their experiences in Saudi Arabia impressed them to deliver different travellers to this rising vacation spot.

Whereas some could also be apprehensive about Saudi Arabia as a journey vacation spot, after experiencing the nation alongside native girls guides and spending one-on-one time with the individuals themselves, Jenny Grey and Zina Bencheikh have been impressed. 

Zina, Intrepid’s managing director of Europe, the Center East and Africa and a collaborator within the improvement of Intrepid’s Ladies’s Expedition says, ‘Saudi Arabia is taken into account an rising vacation spot. It’s essential for Intrepid to take travellers to new locations, particularly if they’ve a lot to supply with regards to tradition, experiences and, after all, the individuals.’ 

Zina believes travellers ought to get the possibility to type their very own thought of a rustic. A Ladies’s Expedition particularly helps to interrupt down boundaries and foster dialogue via experiences which are ordinarily off limits on mixed-gender journeys.

Zina visiting Masjid Quba in Madinah.

Because the product supervisor of Intrepid’s Ladies’s Expeditions, Jenny spoke about her expertise in Saudi Arabia with a mix of curiosity and contemplation.

‘I had some preconceptions about what I would see and expertise,’ she says. ‘I went out of my solution to discuss to locals, of all ages and backgrounds, particularly girls, to grasp the realities of life for them. Whereas tourism remains to be in its infancy right here, I left with an awesome sense that the trade is already offering individuals, notably girls, with a automobile to form their very own narratives, as effectively opening up new alternatives and an opportunity to interrupt any surviving stereotypes.’  

Beginning along with her native chief, Fatimah, a 30-year-old divorcee born and raised on a farm whose hobbies embrace mountaineering and journey sports activities.  

‘Fatimah was not what I used to be anticipating in any respect,’ explains Jenny. ‘Sooner or later she can be wearing a stunning flowing abaya with huge, sparkly hoop earrings. The subsequent day she was dressed head to toe in Columbia mountaineering gear speaking about a few of her favorite off-road adventures.’ 

Jenny provides that lots of the girls she met wished to assist form Saudi Arabia’s future with their very own tales and aspirations. ‘What I noticed have been unapologetic and proud girls main from the entrance.’ 

A woman standing in an ornate white buildingA woman standing in an ornate white building
Jenny visiting the Murabba Palace. It’s one of many historic buildings in Al Murabba, Riyadh.

Zina underscores the importance of this shift.

‘Progress is simple and benefiting girls,’ she explains. ‘The ladies I met advised me they be at liberty, empowered and secure. They’ll put on the veil or not. It’s their alternative. I personally went with and with out veils at instances, and by no means felt uncomfortable it doesn’t matter what I selected to put on – in contrast to different nations in North Africa and the Center East.’ 

She provides that it’s additionally girls who’re benefiting firsthand from tourism. ‘Ladies are carving out area as guides, lodge homeowners and entrepreneurs. They’re empowered to guide and pushed to vary the notion of their nation.’ 

The cradle of Islam, Saudi Arabia is house to the non secular cities of Mecca and Madinah and holds a profound place within the hearts of Muslims, historical past buffs and theologists alike. Past the towering minarets of two of the grandest mosques on the planet, there are beautiful landscapes and a wealth of pre-Islamic-era landmarks simply ready to be explored.  

I left with an awesome sense that tourism is offering individuals, notably girls, with a automobile to form their very own narratives, as effectively opening up new alternatives and an opportunity to interrupt any surviving stereotypes.

Certainly one of Zina’s most memorable experiences from the journey was her time in Madinah, an historic metropolis now open to non-Muslim guests too. She feels Madinah is particular and has the potential to create extra understanding of what Islam is about.

Listening to the town’s historical past via the attitude of a neighborhood feminine information transported Zina again a whole lot of years. ‘The ambiance is unbelievable, and as a part of the tour we went with the information to a rooftop the place we may see the mosque from very excessive up. The view is totally breathtaking.’ 

Intrepid’s method to exploring Saudi Arabia displays its dedication to function journeys domestically and depart the financial advantages of journey in-destination. This Ladies’s Expedition was created in partnership with Sara Omar – the founding father of two journey firms specialising in inbound and outbound excursions. 

Jenny met Sara nearly a yr in the past within the early days of concepting a Ladies’s Expedition to Saudi Arabia. Sara’s mission along with her personal journey firms – to create immersive, community-led experiences – sat seamlessly with Intrepid’s values.  

Intrepid’s new Ladies’s Expedition is exploring Saudi Arabia via a distinct lens Intrepid’s new Ladies’s Expedition is exploring Saudi Arabia via a distinct lens 
Zina (left) with Sara in Saudi Arabia.

‘Sara is an actual Intrepid particular person – dynamic, well-travelled, and dedicated to showcasing the actual Saudi,’ says Zina. 

Sara is thrilled her house nation will likely be a part of Intrepid’s journeys. ‘Not many firms are providing Saudi but. It’s nonetheless a brand new vacation spot that’s unknown to lots of people. I feel individuals will need to journey in a bunch for now, after which they’ll really feel extra assured in visiting. So, I’m excited and hopeful we are going to make this a memorable journey for lots of people,’ she says.  

‘It was actually essential that whoever operated this journey on the bottom understood our type of journey, and shared our ethos that journey may very well be a drive for good when accomplished correctly,’ says Jenny.  

‘Sara’s in-depth native data, private experiences and contacts have been essential in curating native experiences that permit travellers to see Saudi Arabia via the lens of native girls with totally different views, experiences and tales to share.’ 

I’m centered on giving experiences and interactions with the area people. So, you spend extra time with individuals as a substitute of landmarks.

This expedition will likely be led totally by one in every of Sara’s workforce of feminine leaders, straight benefiting 9 female-owned companies. A number of the most compelling features of Intrepid’s Saudi Arabia journey are the community-based actions championed by Sara. ‘I’m centered on giving experiences and interactions with the area people. So, you spend extra time with individuals as a substitute of landmarks,’ she explains. 

From cooking courses and guided excursions to visiting a citrus farm run by two sisters, travellers can interact with Saudi girls on their very own phrases and have fun their delight and creativity. 

Jenny says the home-cooked meal at the beginning of the journey in Riyadh is one in every of her favorite moments within the journey. ‘There are a number of totally different hosts for this expertise and each presents a glimpse inside a lovely household house, every with their very own distinctive tales and Saudi traditions to share. You could possibly sit right down to a meal with a yoga teacher or a CEO. You would possibly discover ways to play carrom board, put together outdated household recipes handed down from grandmothers or just sip tea within the backyard.’ 

‘With or with out us, Saudi will grow to be a significant tourism vacation spot,’ Zina says. She goes on to share that with journey, we are able to form and alter narratives, amplify voices that usually go unheard and construct bridges. In Saudi Arabia, that journey is simply starting. 

Study extra about Sara Omar, the tour operator Intrepid partnered with to develop this journey, and see the 12-day itinerary for your self. Please word that Saudi Arabia’s tourism trade remains to be in its infancy, so it’s possible you’ll have to contemplate whether or not the journey is best for you.

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