Every January, hundreds of cooks, producers, wine consultants, and culinary fanatics collect on the large Feria de Madrid to attend Madrid Fusión, a three-day symposium about all issues gastronomic held since 2003. The capital of Spain and a grand European metropolis, Madrid is thought globally for its arts, tradition, structure, and gastronomy. This 12 months noticed over 300 audio system current on the theme of “El Cliente Toma el Mando”–the shopper takes the lead.
“Cooks have acknowledged the rising affect of discerning diners,” mentioned the organizers of the occasion, “and that is creating new dynamics and balances between cooks and their artistic aspirations.” I joined my journalist colleagues from all around the world-Malaysia, the Philippines, Brazil, Sweden, and Argentina–to study extra.
Worldwide Attraction
Seemingly each area of Spain, from Murcia to Andalucia, was represented in a really tasty trend, together with Mallorca and Menorca and the Canary Islands, with cooking demonstrations, wine tastings, and product showcases. As well as, many Spanish-speaking nations confirmed up for a share of consideration from the audience. The Ecuadorian contingent supplied many full of life cooking lessons, and the group from Peru, led by pisco ambassador Johnny Schuler, hosted day by day lunches and pisco tastings. “Peru has been represented at Madrid Fusion for over 20 years, emphasizing our culinary and spirits heritage and our cooks’ necessary international affect,” mentioned Schuler.
Rio de Janeiro was a highlighted vacation spot this 12 months, and its sales space was at all times bumping, with cooks doling out recent juice and pao de queijo (cheese bread) for breakfast, feijoada for lunch, and caipirinhas and beef pasteles for joyful hour. Different non-Spanish language members included Georgia and Azerbaijan, exhibiting off their spectacular cooking and wine-making expertise.
Prime Cooks

Madrid Fusion attracts quite a lot of high expertise to talk and cook dinner on their phases. Identified for being an avant garde culinary vacation spot, Spain’s largest culinary stars have been in attendance, together with a galaxy of Michelin-awarded of us like culinary pioneers (and brothers) Albert and Ferrán Adrià.
Some, like Dabiz Muñoz, used the platform to disclose surprises for the approaching 12 months. Muñoz, whose effective eating restaurant DiverXO often pushes the culinary envelope, unveiled Metamorphosis, his radical €900 menu that mixes liquid and strong programs that exist independently, not as pairings, together with fermented, spirited, broths, and non-alcoholic “chewable drinks,” a couple of of which he assembled in the primary auditorium.
Different cooks, like Italian chef Mauro Uliassi, mentioned extra cerebral subjects. He believes that “cooking doesn’t simply work with components and method, but additionally with the feelings of the diner.” Vicky Cheng, of Hong Kong’s WING, instructed his compelling story of studying Chinese language cooking as a second culinary language as he explored the custom of fish swim bladder.

Others nonetheless got here to teach on the precise expertise of their craft. Pastry Chef Borja Gracia, founding father of Panda Patisserie, patiently taught the viewers on the pastry stage the right way to create the lightest, fluffiest Japanese-style soufflé pancakes that regarded like they could float off the griddle.
Enjoyable with Wine

The Wine Version stage supplied all kinds of distinctive and fascinating programming round wine’s function in eating places. I attended a superb seminar by Chef Chele Gonzalez, a Spanish chef who runs two eating places within the Philippines, about pairing Spanish wine with Asian flavors. We tasted traditional varieties like Godello, Garnacha, and palo cortado sherry alongside kinilaw (marinated tuna tataki), croquetas de humba (braised pork croquettes), and bicol categorical (roast pork stomach with coconut and chile), to nice impact.
One other Michelin-starred tasting introduced Chef Rubén Hernández Mosquero and Sommelier Miguel Ángel Millán of Madrid’s EMi discussing their distinctive strategy to pairing of their tiny “micro restaurant.” My favourite pairing matched a lobster and mushroom topped foie gras chawanmushi with two totally different wines, a 1971 Alsatian gewurztraminer and a powerful 23 12 months previous small manufacturing cava that I talked about for the remainder of the week. Though it had misplaced a lot of its effervescence, the flavors and textures have been wealthy and sophisticated. Stated Millán, “I’m not within the bubbles.”

Subsequent, I witnessed a hilarious blind tasting session with 6 pairs of cooks (together with one pair who confirmed up sporting 3-D glasses for the event) battling via a number of light-hearted wine challenges. The mayhem included figuring out the colour of a wine by scent alone (tougher than you may assume!) and utilizing solely phrases to aim to explain a wine to their accomplice with out tasting.
My closing go to to this stage introduced tavern house owners from three traditional tabernas collectively to speak in regards to the Spanish custom of aperitivo, the place pals collect earlier than lunch to have a drink or two and, after all, a small snack or tapa. We drank manzanilla sherry with marinated squid, then a beautiful tempranillo from Granada with a roast pork and tomato toast, and a traditional candy vermouth with a meaty anchovy drenched in olive oil, accompanied by a rousing dialogue about preserving this civilized day consuming customized.
Boozy Cubicles

Unsurprisingly, the cubicles serving alcohol attracted the largest crowds. The strains on the Mahou website stretched to dozens of company lengthy. Mahou is the beloved “beer of Madrid,” made in an easy pils fashion and located served in cañas, dobles, and by the bottle in each taberna, cerveceria, and café all through town and past. It’s simple to search out, however of us actually love free beer wherever on this planet chances are you’ll be. (Equally, the Budweiser sales space on the Nationwide Restaurant Present in Chicago is notoriously packed wall-to-wall with beer guzzlers from open to shut.)
Spanish model Licor 43 introduced the sleeper hit, the internationally common espresso cocktail referred to as the carajillo. Bartenders shook up the foamy mix of chilly brew espresso, golden Licor 43, and ice continuous from 10 am onwards, selling the candy vanilla, spice, and citrus liqueur to the swelling crowds.
Ingredient pushed

Naturally, a convention that has the phrase “Alimentos de España” (meals of Spain) in its title goes to give attention to components. Buzzwords like high quality, seasonality, sustainable, native and innovation have been thrown round like popcorn in a movie show, and worldwide purveyors generously supplied up samples of their wares. Attendees might style every part from Japanese sake to Italian mortadella, and broccolini appeared the subsequent huge factor–everybody was carrying round recent giveaway bunches of broccoli’s sexier cousin to take again to cook dinner in their very own kitchen.
The scholar cooks from MOM Culinary Institute that I interviewed onsite have been most excited in regards to the alternative to attempt new issues. “We get to attempt an enormous number of meals that we’ve got by no means tasted,” mentioned one scholar. “ We tried meals and wine from Georgia, and dried beef cured with paprika, garlic and salt [cecina] from Asturias,” mentioned one other.
Regional cuisines and merchandise abounded, from tart Asturian apple cider poured, as is custom, from on excessive, to effervescent pans of Valencian paella studded with each sort of sausage and vegetable possible.

Probably the most compelling single ingredient I noticed was seaweed from Porto-Muiños, an organization based mostly in Galicia who cultivates it in an “underwater vegetable backyard.” They supplied nearly a dozen edible varieties–dulse, kombu, irish moss, sea spaghetti, and sea lettuce, pointing to the ocean being “the way forward for the planet.” Later, in the primary auditorium, Portuguese chef Gil Fernandes performed a video of himself foraging seaweed for his Michelin-starred Fortaleza do Guincho in Cascais, after which plated the spoils reside on stage, exhibiting help for an underappreciated and underutilized ingredient of the longer term.
Takeaways
Beer, wine, celeb cooks, native merchandise and international cultures all got here collectively at Madrid Fusion to create a potent, scrumptious expertise. Do you have to be taken with attending the 2027 convention subsequent January, discover extra info right here. Be suggested that the shows happen largely in Spanish, and never all are translated to English on website.
