Friday, August 1, 2025

Uncover the Magic of Rooibos in South Africa’s Rugged Mountains

I popped a pod into the Nespresso machine in my lodge room, and as tea crammed the mug, I inhaled the woody, caramel aroma of rooibos. The broomlike shrub — its title is Afrikaans for “purple bush” — is native to the Cederberg Mountains of South Africa’s Western Cape, the place temperatures can rise above 100 levels in summer season and drop to close freezing in winter. The area is, in reality, the one place on this planet the place rooibos grows.

In February, I traveled alongside the N7 freeway north of Cape City to expertise the Rooibos Route, an itinerary of farms, factories, tea retailers, and eating places. I sampled rooibos as a tea, in a milkshake, in a martini, in a steak sauce, and whilst an exfoliant throughout a therapeutic massage. 

One morning, I rode a Land Cruiser over filth roads the colour of marmalade with a information, Byron Hartung, and three different company of Bushmans Kloof Wilderness Reserve & Wellness Retreat to one in all 130 rock-art websites on the property. This was a shamanic website of the San, the nomadic hunter-gatherers who first inhabited South Africa. As we gathered round pictographs of cattle with lengthy eland-type our bodies and figures tilted in dance, Hartung defined that the rock was greater than a canvas to the San — it was a gateway right into a religious world. The work are 3,000 to 10,000 years outdated. As I gazed at them, on this sheltered spot on the veld, I felt transported again in time.

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On a drive at Bushmans Kloof Wilderness Reserve.

Courtesy of Bushmans Kloof


The San handled rooibos as drugs, and modern analysis has proven that its distinctive polyphenols might assist coronary heart well being, defend towards sure cancers, and regulate blood sugar. Indigenous South Africans have lengthy been disenfranchised and impoverished, and have seen little of the wealth that has come from the plant’s world increase. They had been additionally not correctly acknowledged for having found and perfected it. However due to an settlement that took impact in 2022, they’ve been formally named the standard information holders for the plant, and neighborhood trusts now obtain 1.5 % of the nation’s complete annual gross sales of uncooked rooibos. (The proceeds are meant to enter growth and help initiatives all through the nation.)

The concept of the Rooibos Route had percolated for years, as Sanet Stander, who had a tea store within the space, fielded requests from vacationers about visiting farms. In 2012, Stander formally introduced the route and created a web site that lists actions, corresponding to farm excursions, that vacationers won’t have been in a position to prepare on their personal.

I drove out to the Wupperthal Authentic Rooibos Cooperative, within the Tra-Tra Valley. Greater than 70 small-scale farmers of Indigenous descent develop rooibos on plots of land there, slashing the shrubs by hand with sickles. The cooperative, based in 2009, is housed in a whitewashed constructing with a thatched roof that German missionaries constructed within the early nineteenth century. 

Once we entered, heaps of delicate rooibos branches, introduced from the encompassing farms and wrapped in white polypropylene baggage, lay on the ground. The village of Wupperthal remains to be a Moravian mission station, and regardless of the title “cooperative,” the church nonetheless owns all the land and the farmers’ properties, a legacy of the dispossession of Indigenous individuals in the course of the colonial and apartheid eras. 

In 2021, rooibos turned the primary African product to be granted “protected designation of origin” standing. As with champagne in France, the title rooibos is unique to South Africa. “Our ancestors bought rooibos to the missionaries, and it was later commercialized,” Edgar Valentyn, a fifth-generation farmer in Wupperthal, defined to me. “That’s quite a lot of tea going out into the world. We’re glad it’s being protected so no person else can name their product rooibos. That is particularly good for our farmers who’ve only a small quantity of land.”

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From left: A flight of rooibos teas at Carmién Tea Store; fermented and dried rooibos leaves.

From left: Courtesy Carmién Tea Store; Getty Pictures


Within the city of Clanwilliam, we stopped on the Ou Tronk Museum, housed in a former jail, to view the historical past of rooibos by means of a wider lens. The exhibit is stuffed with outdated equipment, instruments, teapots, tattered classic packaging, and maps. Informational panels clarify the processing and grading of rooibos. A central characteristic is an outdated case with greater than 30 small glass jars of rooibos samples collected by Benjamin Ginsberg, an immigrant from Russia who pioneered the plant’s commercialization at first of the twentieth century.

After an hour’s bumpy drive, we arrived at Skimmelberg, a large-scale natural farm with 300 acres dedicated to rooibos. I joined a gaggle of Scandinavian vacationers within the plantation’s courtyard, the place the fermenting and drying of rooibos leaves happen. I crouched beside a mound of leaves, collected a couple of needle-like strays, and gave them a mild rub. As their deep burnt-orange colour bled onto my fingertips, I recalled that “Rooibos Tea” was one of many prime 10 colours within the Pantone Trend Colour Pattern Report for the approaching season. I imagined the distinctive tone spreading out into the world, by means of vogue and different methods. 

The Carmién Tea Store close to Citrusdal is called the gateway to the Rooibos Route, however I selected it as my exit — one final alternative to get pleasure from a cup of tea and a chew to eat. Liezel van der Merwe, Carmién’s gross sales supervisor, talked to me in regards to the South African rugby group, the homegrown blended martial arts champ Dricus du Plessis, and Tyla, the South African singer who had simply gained a Grammy the earlier night time. “These items preserve the nation collectively,” she mentioned. “That can also be what rooibos does. It offers hope for a greater tomorrow.” 

A model of this story first appeared within the December 2024 difficulty of Journey + Leisure beneath the headline “Freshly Brewed.”

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