Keith Lusher 04.03.25

The U.S. Postal Service (USPS) has launched its newest Endlessly stamps collection that includes Freshwater Fishing Lures. The stamps had been formally devoted at Johnny Morris’ Wonders of Wildlife Nationwide Museum and Aquarium in Springfield, Missouri on March 13.
The brand new assortment showcases 5 in style lure varieties: crankbaits, in-line spinners, spoon lures, wakebaits, and poppers. These lures, which mimic pure prey to draw fish in lakes, rivers, and streams, have every performed a big position within the evolution of fishing as a sport.
“With these stamps, the Postal Service celebrates the sweetness and ingenuity behind a few of America’s most profitable lures,” mentioned John DiPeri, USPS Western Area vp, on the dedication ceremony. “As our design staff would inform you, becoming topics in such a tiny body is not any small feat. Nevertheless, with their miniature dimension and design thrives, fishing lures make best stamp topics.”


The stamps function pictures by Sarah Cramer Shields and had been designed by Greg Breeding, an artwork director for the USPS. Breeding, who acquired the undertaking in spring 2023, introduced private expertise to the design course of.
“Though I’m now not an lively fisherman, I grew up going fishing with my dad,” Breeding defined. “His deal with field was crammed with lures, together with most of these on this issuance, however he wouldn’t let me use them. He insisted that I fish with earthworms. However I all the time had my eye on these fishing lures!”
The gathering consists of what look like traditional lures that can be acquainted to many anglers, together with the Jitterbug designed by Bass Fishing Corridor of Famer Fred Arbogast, alongside what appear like a Strike King crankbait, Insurgent Pop-R popper, Eppinger Dardevle spoon, and Mepps Aglia spinner.


Johnny Morris, legendary angler, conservationist, and founding father of Bass Professional Outlets, expressed his enthusiasm for the stamps: “We’re honored to be part of this occasion celebrating the good sport of fishing at Wonders of Wildlife Nationwide Museum and Aquarium in our hometown of Springfield, Missouri. These stamps spotlight a number of the most iconic freshwater fishing lures all through historical past, and we hope they’re an inspiration for all to take pleasure in nature and make glad recollections out on the water.”
The pane of 20 stamps options 4 of every lure kind, with “FRESHWATER FISHING LURES” printed in three totally different colours throughout the highest. The popper and spinner stamps seem barely longer than the others, reflecting the various shapes of the particular lures.


Endlessly stamps are valued on the present first-class mail postage charge — at present $0.73 — and stay legitimate for mailing no matter future value will increase. They historically function necessary themes in American tradition, with the USPS receiving roughly 30,000 solutions for brand new stamp designs yearly.
Whereas the discharge has been welcomed by fishing lovers, some social media customers have criticized the USPS, calling on the postal service to “make investments extra on mature supply occasions” and questioning why their deliveries have skilled delays.
The Freshwater Fishing Lures Endlessly stamps are actually obtainable for buy on the present charge of $0.73 every.