Nationwide Geographic skilled Jing Li has been a notable chief in conservation efforts to guard migratory shorebirds alongside the coast of the Yellow Sea. However her story didn’t at all times centre round nature conservation.
Li graduated from Zhejiang College in China with a background in advertising and marketing, and labored as a venture supervisor at a number one knowledge mining firm for over eight years. It wasn’t till 2006 that she began to ponder a profession change.
“I began as a birdwatcher in Shanghai, the place I joined a small volunteer group devoted to fowl surveys, particularly specializing in shorebirds,” stated Li.
“Our crew’s work led to the rediscovery of an necessary shorebird habitat close to Jiangsu, the place we discovered a big inhabitants of a critically endangered fowl.”
This, based on Li, attracted the eye of conservation consultants, ornithologists, and the Nationwide Geographic crew. As of 2024, Li now leads her crew as a full-time conservationist in conservation work for the Spoon-billed Sandpiper.
We caught up with Li forward of her becoming a member of Nationwide Geographic Signature with G Adventures as an Nationwide Geographic Expedition Professional for his or her 2027 expeditions to China. Right here’s what she needed to share.
What are your views on the significance of neighborhood tourism and the way journey could be a automobile for constructive change?
“I imagine educating folks about caring for the planet is necessary, and tourism could make conservation extra accessible and fascinating. Integrating native tradition into tourism helps folks perceive conservation ideas extra simply.
In my present venture, the primary problem is encouraging folks to worth birding on tidal flats and serving to extra locals see the significance of those habitats. The extra guests from exterior could generally push native folks to re-evaluate their very own tradition, and on a much bigger scale. I’d say a correct design tourism will profit each. The local people not solely has extra revenue but additionally will probably be pleased with their land, tradition, and themselves.”

Are you able to share one journey expertise that you just maintain near coronary heart?
“I used to be mountaineering with my three birding feminine associates in Hong Kong final week. First, I’ve identified them for over ten years, and by no means spent so lengthy collectively. They’re from completely different cities in China and I’m so fortunate to carry them collectively. Second, it was my first go to to the mountaineering route, which is likely one of the greatest on the earth, the well-known MacLehose Path; we tried solely a small a part of it, round eight miles. We had a good looking Hong Kong Spring expertise, together with blooming timber, many butterflies, gorgeous ocean views, and a crystal inexperienced shining snake. It’s a recharge for my associates and me, having fun with the Spring in southern China with associates sharing the identical pursuits.”
What’s one place on earth that reminds you the way wonderful our planet is?
“I used to be on an expedition ship journey to the breeding websites for Spoon-billed Sandpiper in 2019. The ship was cruising alongside the coast of Kamchatka Island, Russia. Many of the coastal areas are non-residency locations, however there are volcanoes, bears, plenty of far japanese birds, and great views, in addition to Orcas and plenty of different cetaceans with us.”
What do you discover most rewarding about being a Nationwide Geographic skilled?
“The perfect half is assembly extra NG explorers, native ones, these in Southeast Asia, and extra after I get an opportunity to discover the pageant. Their tales, their initiatives, and their achievements are past my creativeness. However we generally share the identical confusion and difficulties. It appears like one other you in a special world and nonetheless shining.”
